A complete website rebuild.
Eyes of the World reached out to us in 2023. They already had a website but it was dated and they were looking to increase their online presence. They also wanted a responsive company to host their website. We moved hosting over to us (at no cost) and began a deep dive into their online store, identifying what worked, what needed to be replaced, and what could be improved.
We recommended a new, state-of-the art WordPress website using the extremely popular WooCommerce shopping cart plugin. Increased sales was an important goal, so our development and marketing teams worked closely together from the design phase all the way to implementation. The client was heavily involved in this process and had many exciting ideas we were able to bring to life.
A great deal of work went into building a solid SEO foundation right from the start. We used this foundation along with selected category pages to launch a highly targeted Google Ads pay-per-click campaign. Margins are tight on this type of product and it was critical to keep keyword bids as low as possible. The implementation of Google Ad specific coupons helped increase the conversation rate and effectiveness of the ads.
The new website launched in May of 2024 and is already a big improvement. Customers love the fresh new look and the ease of shopping!
