Pay Per Click Advertising Wilmington NC
Creating and running ad campaigns to generate a positive return is not easy. Our Pay Per Click Advertising Experts in Wilmington, NC can run your ad campaigns so you can focus on what you know and love – your business!
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Our PPC marketing specialists know the ins and outs of Google Ads. Our skills and experience ensures your advertising budget is well-spent.
Let’s dominate the digital marketplace together!
PPC Advertising Checklist
Pay Per Click Advertising to Grow Your Wilmington Business
When utilized properly, Pay Per Click Advertising can help your Wilmington, NC business flourish! As the name indicates, you only pay when someone clicks on your ad. Google Ads (formerly Google Adwords) is the most popular PPC platform. Some others you may recognize are Facebook Ads or Amazon Ads.
PPC advertising is great for small businesses because you have precise control over your budget, audience, and can get detailed analytics on performance. Your ads start appearing the second you launch them. You can refine your audience based on demographics, interests, keywords, and more.
PPC Campaigns work like this: Advertisers build their campaigns and choose which keywords (ex- “personal injury lawyer”) they want their ads to appear for. Then, each time someone searches for a target keyword, your ad will enter an ad auction to bid on a search results placement. Your bid is generated by the platform’s algorithm, but it is based on the daily budget you set for your campaign. Your bid, along with other factors like ad quality, determines if and where your ad appears on the search engine results page (SERP).
Aside from the SERP, your ad can appear across Google’s Display Network (YouTube, Gmail, etc.) or on other channels and platforms depending on where you’re running the ads and the ad type.
Successful PPC campaigns require consistent management to adjust bids, keywords, and ad copy based on performance analytics. Give us a call today to learn how we can setup and run stellar PPC campaigns to grow your Wilmington business!
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Contact us today and learn how our Pay Per Click Advertising in Wilmington, NC can drive sales and generate a strong ROI for your business!
Pay Per Click (PPC) vs. Search Engine Optimization (SEO)
When it comes to your business, you can’t afford to haphazardly explore digital marketing options and waste your valuable budget. Before investing in a form of online marketing, you should understand what you’re paying for and what you should expect.
Within digital marketing, the primary channels that small businesses invest in are Pay Per Click Advertising and Search Engine Optimization. If your budget allows it, doing a combination of both is of course the best way to maximize your online exposure. PPC works well alongside SEO efforts, providing immediate visibility while organic rankings are being built over time. If you need to pick one, here are some of the key differences.
PPC
- Typically appear above the organic search results.
- Traffic from paid search, social, & display.
- Results are instant.
- Results stop as soon as you stop paying for clicks.
- Precise control over targeting.
- You pay for every single click.
- Ads need to be monitored & optimized frequently.
- Can be very expensive if the industry is competitive or your ads are not performing well.
- Sponsored ads can all look the same and cause ad fatigue.
SEO
- Appear below ads, rich snippets, & the map pack.
- Traffic from organic search.
- Results take 3-6 months.
- Results are self-sustaining and last long after you stop efforts.
- Only control keywords you want to appear for.
- You pay an SEO specialist, but don’t pay for the actual clicks.
- Can be less expensive long-term because you don’t have to consistently optimize.
- Search algorithms are constantly changing which can affect your rankings.
Choosing between PPC and SEO boils down to your business goals, budget, and industry.
We recommend PPC if you: need results quickly, want to promote a sale or boost traffic during a specific time period, want to maximize conversions, or want to target a very specific audience.
We recommend SEO if you: want long-term results, have a small budget, want to build brand authority, or create informational content.
Still struggling to decide? Give us a call! We provide free consultations to advise you on whether Search Engine Optimization or Pay Per Click Advertising is best for your Wilmington, NC business!
